Production of assistive technology has to originate with the needs of the consumer [22]. In the case of stroke or spinal cord injury (SCI) persons needing rehabilitation, the consumer typically is reliant upon insurance to cover costs [2]. Consumers are forced to await scientific breakthroughs to lead to the development of apparatus, which then must be proven as effective therapy for insurance coverage. Due to the need for lengthy research and testing, critical time for recovery will be lost for many future victims who could be benefiting from therapy if it were already widely available. However, because mass marketing and a large consumer base reduce the costs of equipment only after expensive prototypes have been shown to be effective [11], the KICK Institute has worked backwards to develop a design for use by the general population. This would create a financial base to support adapted designs of the model for stroke and SCI persons. This design for a’RoBiC is being drafted not by a grant through the NIDRR RERC program but through a private company [9]. However, the private company, created as a non-profit due to the nature of the design, is working with consultants familiar with NIDRR requests. The NIDRR expresses the need that while “rehabilitation engineering is important, the most important issue is getting people with disabilities to start doing some form of exercise” [23]. Profits from mass manufacturing will benefit those who actually need the equipment most: stroke and spinal cord injured persons. Because our equipment provides novelty exercise combined with a virtual experience, it will have large appeal to a broad consumer base.